USABILITY - it is so important

    When building from scratch or revamping an old website – there are many things to consider. From the owner’s perspective, you as a designer/developer need to understand that this is the first impression their customers will see. This, as the old saying goes – is very important. First impressions count, and in an age where ‘everything’ is online – a good clear, logical, and easy to navigate presence says a lot!

    There are a variety of reasons why usability is so important for any size business, so here is how we approach the most important part of any design. USABILITY TESTING
    With over 15 billion mobile users worldwide and 3.8 million users in Ireland, it is imperative that your online presence is 100% responsive.

    There are 3 main categories when you are testing a site for usability.

    1. Exploration: At Code Stack, we call this ‘sit and see’ phase. This is where we help you decide what you need with live sites
    for you to view. Some users will want to drive specific items from the homepage – others may just need a ‘this is me’ one-page website, all of this is explored with the client.
    2. Assessment: At this point, we will provide you with logins and instructions on how to access the site. This allows you, as
    the owner to see what we have done. This also allows us to explain the psychology behind our design. This is all carried out in real-time, with tweaking, note-taking and communication on ideas.
    3. Comparative: This is where we talk about what, if anything, needs changing on the site. From little tweaks to adding, editing, or deleting items.

    The best method of testing your site for usability is to ask a user to conduct a scenario on your site. If you have an e-commerce site, you
    could ask the user to navigate to the shop, purchase a particular item, take it through to the cart page, checkout and use a specific form of payment,
    and exit the system after payment has been completed. After completing a usability test, the first thing to do is write down what you would change in the process. A great example of this is if your
    site sells based on ‘season’, then the homepage needs to reflect that. In the lead up to Christmas – a homepage should be driving the customer from the second
    they enter your site. There would be no use in hiding your Christmas range and showing Easter products in November and December!

    Usability goes beyond the screen and can be found in areas such as Digital Marketing, Psychological Marketing, Pay Per Click campaigns,
    and those adverts you will see on all social media channels.

    When you are thinking about usability, don’t treat it as ‘I want' – we call it ‘they need’. ‘They need’ to see my Christmas range in November
    and December. ‘They need’ to get there quickly and effectively. ‘They need’ to pass on how easy your online presence provided
    them with the ‘serendipity’ they sought when they entered keywords into Google. ‘They need’ your service!

    For more info on usability – pop over to our site