The Importance of having a Marketing Strategy to go with your new website: Making Sure Customers Know You’re Here

Building an excellent quality website is a step that eventually converts the visitors of a site into buyers / customers. Even a brilliantly designed site can’t achieve success if the target audience doesn’t know of its existence, and often, that is hard to understand.

The current estimation says their are 1.13 Billion websites on the internet – all fighting for page one! and at that they are looking to be seen in the top five links.

In today’s competitive digital landscape, having an effective marketing strategy and someone who understands the audience will ensure that you get traffic and the site is reaching the right people.

Digital marketing is much more than just creating a website and leaving it up to customers to find their way. It is in the active promotion of the website in the right channels and ensuring that its content reaches the target audience. This may include an active social media marketing strategy across many platforms, Search Engine Optimization or Generative Engine Optimization, email campaigns, and much more will push your name into peoples minds.

According to HubSpot, 61% of marketers said that improving SEO and growing their organic presence would be the first inbound marketing priority, which was generally very necessary in getting your marketing right.

At Code Stack, we offer all range of no-nonsense, fluff free and straightforward marketing strategies. Our online marketing services put your target market in the driving seat by getting them to your website and making sure they not only visit but become loyal customers.

But why is this so important? Smart Insights Research also indicates that 46% of brands do not meet their goals as a result of not having any form of a laid-down strategy in digital marketing. A well-executed plan makes your website become visible, improves your brand recognition, and drives qualified leads with an end goal to increase your sales.

Conclusion

In today’s digital age, a website on its own is not good enough. All your site needs to be is visible to the right people by getting an consistent marketing plan.

To learn more about how we help your business grow, please explore our online marketing services or contact us for a free consultation.

Angela offers a day-to-day service for digital marketing, encompassing Facebook, Instagram, TikTok and Threads. If you want someone who just gets on with the job, give her a call!